Top 10 Food Brands Reviewing Their Products Amid Racial Stereotypes
We all are already aware that Aunt Jemima brand owned by the Quaker Oats company has announced that they will change the name, logo and image of the brand due to racial stereotypes allegation faced by the brand from a very long time.
Due to their action there are many other companies which are reviewing their brand names and logos for the first time in history.
There have been numerous protests and riots all across United States because of the police brutality which caused unfair killings of George Floyd and many other member of Black community. Now, these protest are not only limited to the US but the whole world is supporting the Black community for their actions.
Millions of Americans both black and white are protesting all over country demanding elimination of racism at all costs. This movement is now targeting many companies and famous brands which are selling and marketing their products with racist logos, brand names or have any racist foundation.
People have decided to boycott these products till these companies take some action to complete change their brands.
Due to these actions many world famous companies have declared that they will change their brand names and logos. Some of them are still reviewing their products to check whether their products were built on racist foundation or not.
Here are top 10 brands and products which either changed or reviewing their brands so that they could promote racial equality.
Aunt Jemima is first instant ready mix pancakes flour brand of the 19th century. This brand is very famous and is used by people all around the world. The brand shocked the world on June 17, 2020, when Quaker Oats Company who owned Aunt Jemima brand announced recently that they will be changing the brand completely to make progress toward racial equality. This decision came just after a Tik Tok video became viral on twitter.
According to the protests faced by the company, the clothes and character of Aunt Jemima is based on the common enslaved “Mammy” archetype, who used to be white people servants and slaves. The “Aunt” word was the southern form of address used with elderly enslaved people.
Uncle Ben’s Rice
Just few hours after when Quaker Oats announced that they will be completely changing the brand Aunt Jemima, Mars, Inc. also announced that they will be changing the brands identity, including their logo of their famous rice brand Uncle Ben’s.
Uncle Ben’s was the top selling rice brand from 1950 to 1990. Their logo is an old African-American man in clothes similar to Aunt Jemima. This type of clothes was used by black people who were slaves to white people in older times.
In an interview with New York Times, Caroline Sherman, a spokeswoman for Mars told that” We recognize that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do”.
Mrs. Butterworth’s Pancake Syrup
Conagra Brands, the makers of Mrs. Butterworth’s Pancake Syrup are on the same path as Uncle Ben’s rice. In a press release this famous pancake syrup brand said that the company has begun the complete brand and packaging review of this syrup brand.
The company said that the main focus is on changing the shape of the bottle which has been criticized for resembling a racist mammy caricature.
This company was facing criticism through social media and sales were going down. So, they decide to demonstrate their commitment in fighting racism.
Land O’ Lakes
Due to the protest and criticism faced by the food brands for racial stereotypes products, Land O’ Lakes on their 100th anniversary changed the look of their butter box. They removed the image of the American Indian women from the box.
“As Land O’Lakes looks toward our 100th anniversary, we’ve recognized we need packaging that reflects the foundation and heart of our company culture—and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products,” said Beth Ford, President and CEO, Land O’Lakes in a news release.
Now the product only has a brand name on the box. The new packaging is already out in some cities of United.
Miss Chiquita is a mascot for Chiquita Brands which is owned by The United Fruit Company. Introduced in 1944, Miss Chiquita is a banana cartoon wearing a hat full of fruits.
There were some ads due to which Miss Chiquita is heavily criticized as racist stereotypes of Latin American women.
In one animated advertisement the dark-skinned man is cooking a white man in a caldron and Miss Chiquita comes to rescue. She waves a magic wand and turns the cauldron into an oven offering the cannibal a more civilized way of cooking.
Still, Chiquita brands have not issued any statement on this matter.
Geechie Boy Mill
Geechie Boy Mill is a company in South Carolina which makes locally grown whilte milled grits. The owner of this brand in an interview said that they are listening and reviewing their overall branding due to the racial stereotypes protests. No decision has been made yet.
The owner of the company gave a statement to The Associated Press saying that a name change has been in consideration for more than a year and discussions are going on the same issue.
According to Merriam-Webster, Geechie is a dialect which was mainly spoken by the African-America slaves who settled on the Ogeechee River in Georgia.
Banania is a food product which is in controversy because of its slogan and images.
Banania is a popular chocolate drink most widely distributed in France. Some people feel that the images and slogan used on the product are racist and colonialist as the character clothes looks same as the black soldiers used by France to fight Germany during World War 1. These soldiers are black African slaves who were hired by France to fight Germany.
People are still waiting for the release of statement from owners of Banania.
Cream of Wheat
B&G foods are also reviewing packaging of its product Cream of Wheat, whose logo is a image of a black character named Rastus. The name Rastus is derived from a minstrel show character and he used to spoke broken English in Cream of Wheat early ads.
The company made it very clear that they never support racism and wants to be a part of the solution. “We will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism”, B&G said in an interview.
Nestle Eskimo Pie
Due to the protest going throughout United States for racial equality another nearly 100 years old ice cream brand Nestle Eskimo Pie dropped their brand names.
Elizabell Marquez, head of marketing for parent company Dreyer’s Grand Ice Cream, told CNN in a statement that “we are committed to being a part of the solution on racial equality, and recognize the term is derogatory.”
According to the Alaska Native Language Center at the University of Alaska, “the work “Eskimo” is commonly referred to Inuit and Yupik people in Alaska.”
Darlie is a very famous Chinese brand owned by Colgate and its partner company, Hawley & Hazel. The package has a logo of a man wearing a black hat. The brand features a man in blackface and was used to be called Darkie.
In Chinese language its name translates as “Black person toothpaste”.
According to CNN, the company has issued a statement to Reuters saying “For more than 35 years, we have been working together to evolve the brand, including substantial changes to the name, logo and packaging. We are currently working with our partner to review and further evolve all aspects of the brand, including the brand name”. They further said they have to take this decision due to ongoing debate on racial inequality in US.